Entrepreneurship

Built and launched a fully operational pool villa booking platform from the ground up, driving direct bookings and organic growth.

• Founded and built a full-stack web platform end-to-end, covering frontend, backend, and system architecture to support 200–300 daily active users.
• Integrated LINE push notifications for real-time booking updates, enhancing customer experience.
• Boosted organic traffic by 3,200% YoY, reaching 1,600+ daily visitors from Google Search.
• Achieved 80+ bookings during high season, demonstrating strong product-market fit.
• Led business operations including vision setting, OKRs/KPIs, workflow optimization, and partner acquisition.

• Conceived, designed, and developed the entire web platform as a solo engineer, covering frontend, backend, and system architecture.
• Built a system capable of supporting up to 283 peak DAU and 5.2K MAU, ensuring stability during peak traffic.
• Integrated LINE push notifications for real-time booking updates, enhancing customer experience and engagement.
• Applied AI-driven development in both coding and content generation, accelerating delivery and improving platform capabilities.

Sub-topicArchitecture

• Monolithic architecture encompassing booking, payments, notifications, and content modules within a unified codebase.
• PostgreSQL primary database with Redis caching and rate limiting on critical endpoints to ensure stability and responsiveness.
• CDN for static assets and image optimization

Sub-topicAI-Search

• Developed an AI-Based chatbot for the booking platform, enabling users to find pool villas based on natural language queries and specific preferences.

AI-Based chatbot Search Demo Video

Facebook video demonstration of the AI-powered search functionality

View original video

Sub-topicLINE Notifications

• Integrated LINE Messaging API to enable automated push notifications for booking updates.
• Designed notification flow covering booking confirmations, check-in reminders, and invoice payment status changes in real time.
• Improved customer engagement and satisfaction, providing instant updates directly in the LINE app.

• Boosted organic website traffic by 3,200% YoY, peaking at 1,600+ daily visitors via SEO optimization.
• Achieved 80+ bookings during high season, validating product-market fit.
• Launched promotions and campaigns (Referral, Retention, Welcome Set) that increased customer acquisition and retention.

Sub-topicSEO & Content

• Technical: Structured pages and metadata to support technical SEO (titles, meta tags, schema markup, internal linking).
• Technical: Built and maintained XML sitemaps to ensure comprehensive and accurate indexation.
• On-Page: Researched and planned content strategy and keyword targeting (on-page SEO), aligning topics with business goals and user intent.
• Off-Page: Executed off-page SEO initiatives, including outreach and collaboration with external sites to strengthen domain authority.

Sub-topicCampaigns

• Referral cohorts with A/B messaging and incentive tuning.
• Welcome Set for first-time guests; retention offers for repeat customers.
• Remarketing audiences based on on-site behaviors.

• Defined company vision and translated it into OKRs/KPIs to aim for the #1 pool villa booking platform in Bangsaen.
• Streamlined admin workflows by implementing multi-channel chat integration, reducing customer response time.
• Standardized customer support messaging templates, improving service consistency across the team.
• Partnered with villa owners to expand supply on the platform, driving business growth.