Entrepreneurship

Refr.aiFounder, Product Software Engineer

Created an AI-driven content creation and distribution platform to help users generate high-quality, audience-specific content at scale.

  • Designed, developed, and deployed the platform end-to-end as a solo engineer, integrating AI workflows for idea generation, copywriting, and media creation.
  • Researched audience segments and developed tailored content structure templates to maximize relevance and engagement across all target audiences.
  • [In-Progress] Automated publishing pipelines across major social media channels, reducing manual posting time by over 90%.
  • [In-Progress] Implemented audience-specific research algorithms to tailor content strategy, improving engagement rates for early users by 40%.
  • [In-Progress] Executed branding and marketing campaigns to drive initial user acquisition and platform awareness.
AI concept and product interface
Product Development
  • Conceived, designed, and developed the entire web platform as a solo engineer, covering frontend, backend, and system architecture.
  • Built a system capable of supporting up to 283 peak DAU and 5.2K MAU, ensuring stability during peak traffic.
  • Integrated LINE push notifications for real-time booking updates, enhancing customer experience and engagement.
  • Applied AI-driven development in both coding and content generation, accelerating delivery and improving platform capabilities.
Sub-topicArchitecture
  • Monolithic architecture encompassing booking, payments, notifications, and content modules within a unified codebase.
  • PostgreSQL primary database with Redis caching and rate limiting on critical endpoints to ensure stability and responsiveness.
  • CDN for static assets and image optimization
System architecture diagram on screen

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If you're interested in my work or need help with a project, I'd love to chat and collaborate.

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Venture — Entrepreneurship | Personal Branding