Refr.aiFounder, Product Software Engineer
Created an AI-driven content creation and distribution platform to help users generate high-quality, audience-specific content at scale.
- Designed, developed, and deployed the platform end-to-end as a solo engineer, integrating AI workflows for idea generation, copywriting, and media creation.
- Researched audience segments and developed tailored content structure templates to maximize relevance and engagement across all target audiences.
- [In-Progress] Automated publishing pipelines across major social media channels, reducing manual posting time by over 90%.
- [In-Progress] Implemented audience-specific research algorithms to tailor content strategy, improving engagement rates for early users by 40%.
- [In-Progress] Executed branding and marketing campaigns to drive initial user acquisition and platform awareness.